The oil and gas industry, however, has many other companies supporting it. They provide services and technology to the global companies. Companies like Baker Hughes, Halliburton, and NOV. They provide rig systems, drilling services, wellbore technology, and completion and production solutions.
And, there are smaller companies contributing as well. So many play a part in one industry.
One Thing In Common
All of the companies within the oil and gas industry have many things in common. For this post, the one thing I refer to is marketing communications.
Marketing communications is a big part of the global companies, but all companies need marketing communications. In a tough economy, the marketing budget – or even the marketing department – is one the first things cut. But even if the current economy was good or great, it’s still important for oil and gas companies to invest in marketing communications.
Marketing Communications: Why Oil & Gas Companies Should Invest
It doesn’t matter if a company has a large marketing communications team or not; it’s important to invest in the function. It’s also important that it be handled and practiced correctly. Treat it as an afterthought or throw it to someone who isn’t adept at it, and you waste your investment because you won’t see the ROI.
A marketing communications strategy can increase awareness of your brand as well as sales leads. In addition, it helps you continue building your relationships with current customers.
We help you by identifying key messages that distinguish your brand. We ask questions and dive deep to develop your story. We find new and better ways to help you maintain and grow your business and bottom line.
Marketing communications helps you grow your brand, image and business by integrating marketing and communications. We develop and define key messages for your business, and then manage and distribute to internal and external audiences. We reach your audiences how they want to be reached.
We develop and build relationships with journalists, also known as media relations. We share the messages with target audiences through the strategic – and correct – use of marketing communication tools and vehicles. Vehicles such as social media, news releases, white papers, advertisements, case histories, videos, blogging, trade shows…the list is long. The key is to identify which tools are right for your company’s use.
Two More Reasons
Here is a quote by our favorite Mad Men ad executive, Don Draper, “If you don’t like what they’re saying about you, change the conversation.”
This essentially has been the calling card of social media. People are talking about your company, your brand, your products and services. Are you listening? Are you engaging? Or, are you letting them define your company and reputation without your input?
If you aren’t a part of the conversation, much less leading it, you’ve lost a major opportunity to define yourself.
And let’s remember what founder of the Kellogg Company, W. K. Kellogg, said when his company was in a down economy.
In summary, regardless of how the economy is doing, marketing communications is a key asset for your company.
What are your thoughts?